ELECTROPHAZZ & Friends Perform “Message In The Dark” To Support Local NGO’s in Mumbai

Supporting social change through music

URGENT ! Call for donations. In these troubled times, Electrophazz & Friends are answering to the call of Indian NGOs based in Mumbai with one of their track called Message In The Dark.

The most in need are the most affected by the situation, and these organizations (Kranti, Apnalaya, CORP India, Purnata, Music Mulakatein) are at this very moment working hard to help them. Give what you can and give fast. There is an emergency…

===> www.ketto.org/music-mulakatein

MUSIC has the power to bring people together, enable social transformation and motivate people to collectively work towards a common goal.

This is what ELECTROPHAZZ believe in. After their second Indian tour, the band had the opportunity to witness the life in India, meet the people there and comprehend their everyday challenges.

The health crisis that is currently hitting the whole world is making things more difficult than it used to be for Indian inhabitants.

If the solution in Europe is to send all the inhabitants back to their houses, in quarantine, in India, thousands of people don’t even have a shelter or any essentials to keep safe.


Under the current circumstances of the COVID-19 pandemic, we wanted to take the opportunity to use the power of music and garner support for local NGO’s from Mumbai who are feeling the effects of the pandemic the most.

Most of the communities that the NGO’s work in are so marginalised that they do not have access to basic amenities that are imperative for their survival – FOOD & HEALTH CARE.

We know when a crisis happens in a country far away, it’s harder to relate and we usually don’t really care.

However, if the message is brought to you in a way that touches your heart, it can bring awareness and hopefully action.

Music is a great vector of emotion and action. That’s why, from all over the world, you can witness a ensemble of 72 musicians who perform an original song, titled Message In The Dark, to support local NGO’s located in Mumbia, India.

This song was already written at the end of their Indian tour, but this campaign to support local NGO’s in Mumbai was the opportunity to bring more sense to this message:

Music agency Gatecrash founded runs a series of concerts & workshops for underprivileged communities in slums & hospitals.

The agency founded NGO MUSIC MULAKATEIN, concerned about social and cultural crisis in India.

Through all these concerts we’ve done in the slums, we have made friends with some super inspiring and courageous people who are doing an amazing job for the poor, and it’s now time to help them.


With the support of ELECTROPHAZZ and these 72 musicians and artists from across the world, the goal of Mumbai-based music agency Gatecrash is to raise fund for the NGOs.

UK and France based rappers, singers, and musicians gather as one ensemble for one cause.

Here are more details of the NGO’s that we work with and how your support can help them.

KRANTI, to empower girls

KRANTI empowers girls from Mumbai’s red light area to become agents of social change and happiness.

The girls are currently cooking, delivering food and providing basic healthcare to
their community.

They have already provided food to more than 400 families in the red-light district,
and outside of Tata Hospital for families accompanying patients. They would like to
reach out to around 1,000 families.

APNALAYA:

APNALAYA empowers disadvantaged communities, currently focusing in Shivaji Nagar, Govandi, an area close to the dumping ground of Mumbai, inhabited by the poorest for whom average life expectancy is 39 years old.

During the current crisis, they’re distributing food to 8000 households in this area with the help of 40 community volunteers. They’ve already reached out to around 4,000 households and are targeting to reach out 4,000 more.

Rs 300 will pay one community volunteer for one day of work to help distribute ration kits.

CORP INDIA

Community Outreach Programme (CORP) India is an NGO working in 13 slums across Mumbai with 20 community centres. The focus areas of CORP are education, livelihoods, skill development, health, rehabilitation and other community development initiatives.

They’re currently providing food essentials to their communities. They tie up with local grocery shops to give basic food packages to locals.

They have already reached out to around 100 families and want to reach out to more than 400. Rs.1300 will feed one family of 4 people for 3 weeks.

PURNATA:

PURNATA works towards ending sex trafficking by using a holistically &
collaboratively approach of research and innovation by providing healthcare and education to sex workers and their families in North Mumbai and in Kolkata.

During Covid-19 crisis, they aimed at providing care packets consisting of basic food and hygiene items for a family of 4-5 for a period of 4 weeks. Each care pack costs Rs 2,000.

They have already distributed around 800 care packs in Mumbai and also in their centre in Kolkata, and they need more funds to give out to the double amount of packs.

MUSIC MULAKATEIN:

MUSIC MULAKATEIN is a not-for-profit initiative by Gatecrash, supporting social change through music. We wish to enable social change by providing live music to communities that don’t have access to it.

We also empower individuals through multiple training & development programs providing them with an opportunity to learn & grow personally as well as professionally.

This initiative has been founded by two dynamic individuals Emmanuelle de Decker and Tanish Thakker (respectively French and Indian nationals). Over the last 18 months, they have organised around 25 concerts for different NGOs & launched an internship program for employability skills
training for young adults from disadvantaged backgrounds.


10% of the funds raised will be reserved for hosting our Music Mulakatein |
Live concerts at these NGO’s once everything returns back to normality. It is our way to support social cohesion, bring joy & happiness back to these communities through music.


The rest will be divided equally between each NGOs.


Following our motto “supporting social change through music“, we’re going to ask musicians to support this campaign by playing music and being torchbearers for the campaign within their network of friends, family, acquaintances & fans.


Help us, help those who are the most in need.


Marcus Gon

Rédacteur en chef de Sounds So Beautiful, et auteur de l’œuvre Poetically Yours. ,Storytelling, ou l'art de conter une histoire, l'effort de véhiculer un message, l'exploit de communiquer une émotion, ou bien encore le miracle d'inspirer et d'influencer. Sounds So Beautiful, founded by writer and musician Marcus Gon, is the international media, specialized in the music industry, working closely with advertisers and public relations, and allowing emerging artists to develop their career. Poetically yours

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