Dominic Lawson Gives a nod to classic 90’s R&B music

Addictive vocals, catchy songwriting, and stunning instrumentation, Dominic Lawson brings a modern and sexy touch to the 90’s R&B sound.

Quickly on the back of unveiling his brand new single ‘WRAP’, co-produced by Andre Hutchinson (Little Mix, Laura Mvula, Mae Muller), Birmingham born Manchester based artist, composer and musician DOMINIC LAWSON follows up with a vibrant and captivating new music video for the track.

Directed by London-based film maker and creative Jaron Johnson, the video for ‘Wrap’ is a colourful yet minimalist dance-led visual offering, which gives a nod to classic 90’s R&B music, and highlights Dominic in his performance prowess element, led by sexy choreography, crafted by Josh Wharmby, who has previously worked with the likes of Taylor Swift, Kylie Minogue, and Rita Ora.

Speaking about how the visual for ‘Wrap’, Dominic Lawson states:

“I knew I wanted the video for ‘Wrap’ to be all performance, so I enlisted the help of my good friend and choreographer Josh Wharmby to help me bring the vision to life, along with Jaron Johnson from the I Am Now Collective, who filmed and directed the video.

We shot the video in Manchester, using R&B go-go dancers, Beyonce’s ‘Dance 4 U’ music video, and 90’s streetwear fashion, as reference points for the choreography, minimalist set design and silhouette visual shots along the way, and I think we created a great movement piece to bring ‘Wrap’ further to life”.

Fast emerging as a strong and exciting prospect in UK music this year, Dominic’s style is firmly rooted in R&B and soul, but with lush pop, rock, jazz and classical music sensibilities, he is revered for an artistic credibility and versatility that set him apart from the current music landscape.

 

Marcus Gon

Allow us to tell your story and spread your message with the right words. Our Sounds So Beautiful team heartfuly believes that it is possible to create an impactful storytelling and improve brand image, thanks to Music. This is why we develop expertises in music marketing, and digital communication, in order to create the most inspirational and relevant editorial campaigns, for our audience and our clients’ publics.

Laisser un commentaire

Ce site utilise Akismet pour réduire les indésirables. En savoir plus sur comment les données de vos commentaires sont utilisées.

Translate »