Alicia Keys – Music, Influence, Business

Singer, Songwriter, Actress, Neo-Soul Diva, RnB Princess… What else?

Nowadays, Alicia Keys is the kind of Soul Star way too bright to introduce! Her quite inspiring name is on everybody’s mouth and everybody’s mind

Herself inspired by Nina Simone, she’s the main influence of many emerging neo-soul artists just like the marvelous Tess Henley or Nina Smith Music.

Such an influence comes from her charisma as a vocal singer. 

By the way, the trend of a pure vocal singer, if you look closely, tends to decrease in the popularity (talking about consumption). Alicia Keys had to ‘transform’ a little bit her style.

If you do take one good look, the more times evolve, the more trends do so. As an example, Alicia Keys first hit with her mighty-mighty Soul music in 2001 selling 12 million samples of her first studio album Songs In A Mirror.

Then it goes downhill, always with a huge success, of course, because Keys is a one-of-kind Diva, but still: the great second album gets 8 million samples in 2003. And, after the glory of her Live Album #Unplugged rewarding her the title of very first female artist selling more than Nirvana’s live albums, her third album goes for 6 million copies. Eventually, in 2009, her fourth studio album goes only for 3 million sales.

You can appreciate the obvious decrease, and understand how much business in the music industry is another key to survive in this wild wild world to get bigger and bigger along the coming years.

A. Keys needed to get back into the music business, she needed to explode again like back in the time, in 2001, she needed to let it burn!

You could already feel that heat coming and expect the fire she’ll make again. And there she goes! A ‘Girl On Fire’ is born, with new artistry. She’s already changed her influences in the past, since, as an artist, she just doesn’t like doing the same thing.But her last switch was necessary for the business: Making her Soul sound more like Pop.

The strategy was to hit people with one Pop song, more commercial, as a way to appeal them back, before unveiling the R&B that remains at the core of her art. This is the key of keeping the influence over one consumer… all stating truthful to core values #WomansWorth.

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Alicia Keys; Music, Influences, Business

Marcus Gon

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