Jude Perl: Pinpointing The Contrast Between Music And Advertising With Irony
« Music and advertising are so intertwined, which to me seems so ludicrous, as they have such different goals.
Music is supposed to elevate people and challenge people and advertising kind of does the opposite » Jude Perl.
This quote from comedic genius and outstanding singer Jude and the topic approached in her single reminds of two other quotes:
« Music is supposed to inspire, so how come we ain’t gettin’ no higher » Lauryn Hill (Superstar)
« They keep us underground working hard for the greedy, But when it’s time pay they turn around and call us needy. » Janelle Monae (Q.U.E.E.N.)
These should well illustrate what Jude is talking about all along her album titled Modern Times, produced by Grammy Award – winning engineer Brian Paturalski (Album of the year in 2003 with Outkast).
Indeed, Modern Times is not only a feel-good collection of funk/pop/soul pieces
This album offers multiple lectures of an artist being hilarious, cynic and incredibly clever
At mocking the Advertising industry spoiling the pure essence of Music,
By making up a fake commercial of a fake brand/sponsor SugarOh’s.
It is as entertaining as real, based on the view from an artist who’s got talents, plenty of them
And gets suffocated with her art by the pressure or sponsors, and marketing… That’s a problem many artists can relate to.
The message she vehicles through a track like Hungry and Horny and through the whole album denounces subtly the challenges of an artist,
Working hard with ambition for something they strive to earn
And ending up in front of circumstances leading some to become sell-out, or Slaves (of money, social patterns,…),
Being pushed toward something we we’re not really meant for.
This album is here to spread Jude’s word, bright enough to enlighten and create an epiphany in people’s mind:
We live in a world that we create
Never questioning our constant state
Never learning to appreciate
All the things that live and breathe around us
Our magic minds just fly
Days, months, and years go by
But that little spark inside
Is wondering why
We live in a world that never stops
Pushing us to be something we’re not
All the love we had we now forgot
We can’t even feel this world around us
Is it a pessimistic, realistic or cynical album? Lets not necessarily say that,
It is at least safe to say that, with views over a shady environment, the ironic contrasts with feel good sounds, funky vibes, and cheerful pop songs, going along a continual comedic register,
Makes this album a great moment of entertainment with a true message in it
Coming from an Australian artist with quite a background as a comedian and singer.
Indeed, she’s been performing professionally for the past 7 years as a singer and pianist
And in the last year has branched out into stand up and music comedy.
In 2013, her debut single ‘Girls & Boys’ received regular commercial radio airplay all over Australia (including Fox FM and 2Day FM).
The following year, Jude starred in the critically acclaimed narrative concert ‘Let’s Get It On – The Life & Music of Marvin Gaye’ in Melbourne.
This hilarious and ridiculously talented artist somehow recalls of Jay Kay (Jamiroquai) fed up and criticizing marketing putting pressure over his music and creativity.