WINNIE AMA EXPLORES THE ART OF SEDUCTION WITH ‘GET ON YOU’
Belfast-born, London-based singer-songwriter Winnie Ama shares her new single ‘Get On You’, out everywhere.
A contagiously upbeat slice of disco-tinged soul, infused with pop sensibilities, ‘Get On You’ explores the art of seduction and female empowerment. Speaking of the track, Winnie says, “It’s about being confident enough to take a risk and express your desire to be close to someone. I feel like often people are scared of rejection or end up waiting for the other person to make the first overt move, but that often ends in a stalemate and potentially missed opportunities to get to know the other person better.
I think sometimes gender norms dictate how people see themselves and what they can do in the pursuit of love or romantic attention, and I don’t think it should matter. In this song the female is the one chasing, hunting and seducing. Traditionally in hetero-normative relationships, females aren’t expected to go out and make the first move, usually it’s the man. I think that scenario means that women often end up with just whichever men are the most confident, not the most appropriate or best match. I think that any gender should be able to feel confident to go and proactively make the first move. I never use pronouns in any of my songs because I don’t think they’re relevant, the song is open and inclusive intentionally.”
Naming artists from Lauryn Hill, Macy Gray and Nina Simone to Lykke Li, Tove Lo and Jhene Aiko as her musical inspirations, Winnie draws from her combined influences creating her own sound that transcends the limitations of genre. She blends conscious lyrics, soulful vocals with pop and dance and rhythms. The Belfast born and raised Northern-Irish-Ghanaian artist has had success with multiple MusicWeek UK Club Chart top 10’s and support from BBC6, BBC2, RTE2FM, FM104, BBC Radio Ulster, with BBC Introducing’s Gemma Bradley referencing her fresh writing style and distinctive voice.
Winnie Ama’s writing style is inspired by Ella Fitzgerald, Stevie Wonder and Amy Winehouse. She switched from writing poetry and stories to writing music. Then she studied jazz vocals before making her commercial music debut in 2019 writing 3 songs in collaboration with Francis Groove that made the Top 10 in MusicWeek’s UK Urban/Black Club Chart – Can’t Wait #1, I Swear #7 and Born to Win #6. She also appeared in Photo Vogue in 2019. Her solo debut ‘What Are We‘ was in MusicWeek’s Black Club Chart for 6 weeks, peaking at number 11.
Winnie Ama is also a data analyst for the Why Not Her? movement which campaigns for gender equality in the music industry and she mentors other artists. She has a weekly radio show on Colourful Radio for new Future Soul and RnB music. She also DJs and has performed DJ sets at the Southbank Centre and Electric Picnic.
With a string of new music releases planned for this year, 2023 shows no signs of slowing down for the multi-faceted artist – watch this space.
